Piccing, a provider of a mobile and online social-shopping platform, raised $3.6M in Series A funding.
The round was led by a group of undisclosed investors.
Led by Dirk Spielmann, CEO and co-founder, Piccing is a visually driven social shopping platform that facilitates interaction, engagement, and purchase between consumers, brands and publishers. It allows brands to turn every image into advertising space, create consumer exposure from inception to purchase, and expand e-commerce while obtaining consumer insights and business intelligence.
The solution enables consumers to pick an image, pick up to five items within the image, compare items in real-time, and buy them directly online. Items are curated collections that are also shared with the Piccing community, allowing other members to buy the items as well.
Piccing currently partners with 334 global brands including Nordstrom, Armani, Booking.com, Swarovski, Zappos, Benefit Cosmetics, Oakley, and offers consumers access to over 10.4M products.
The company has offices in San Francisco, New York City, Zurich, Cape Town, and Hong Kong.