P97 Networks, a Houston, Texas-based developer of a cloud based mobile commerce and behavioral marketing platform for the convenience and fuel retailing industry, closed an $8m Series A funding.
The round was led by Emerald Technology Ventures with participation from American Trading and Production Corporation (ATAPCO) alongside other new and existing investors. In conjunction with the funding, Charles Vaslet, Partner at Emerald Technology Ventures, joined P97’s Board of Directors.
The investment will be used to accelerate product development, sales and marketing for P97.
Led by Don Frieden, founder, P97 provides PetroZone, a cloud based mobile commerce platform which connects consumers with retail fueling merchants and convenience stores across a broad partner ecosystem, including oil company payment networks, merchants, consumer package good companies, automotive companies and banks.