Mavrck (formerly Splashscore), a Boston MA-based provider of a social influence marketing platform, raised $2.5m in Series A financing.
GrandBanks Capital made the investment.
The company intends to use the funds to continue to accelerate product development on various social platforms and to expand its marketing, sales and engineering teams.
Led by Lyle Stevens, CEO and co-founder, Mavrck provides an influencer activation engine that enables brands to identify and activate their most influential customers across social networks and create branded content at scale.
It allows users to launch a branded VIP community that a brand’s most influential customers apply to join for exclusive content, rewards and experiences; identify the most influential customers, fans and followers across demographics, locations, relevant keywords or life events to help brands create target audiences; activate target audiences of influencers in a brand’s community to create and distribute branded content that converts better than traditional social ads; and engage with the content created and distributed by a brand’s most influential customers to build long-term strategic relationships.
Clients can also gather actionable insights, feedback and first party data from customers, captured in a real-time dashboard. Mavrck identifies influencers on Facebook now, and enables distribution of branded content on Facebook, Instagram, Pinterest and Twitter, with plans to roll out the algorithm to all social networks where a consumer can create content by the end of 2015.
The company is currently working with over 20 brands such as Sears, Unilever and SC Johnson, and leading agencies including GroupM, Mullen and Weber Shandwick.