Integrate, a Scottsdale, AZ-based closed-loop marketing software and media services provider, secured $5m in financing.
Trinity Capital Investment provided the funds.
The company, which has now raised $40m, will use the funds to further develop its marketing software platform and accelerate customer adoption across B2B and B2C marketing organizations.
Founded in 2010 by Jeremy Bloom, CEO, Integrate provides cloud-based marketing software for marketers to efficiently acquire more customers from third-party media and offline data providers. The solution automates manual tasks to streamline workflow, governs prospect data to ensure accuracy and completeness, and directly injects data into marketing and sales systems, including Oracle Marketing Cloud, Marketo, Salesforce and Pardot. Closed-loop integrations and analytics enable marketers to measure ROI and optimize programs in real-time.
The company has more than 250 active customers and thousands of media partners.