Blue Triangle Technologies, a Richmond, VA-based provider of an eCommerce analytics platform, has closed a $857k funding round.
Backers included Blu Venture Investors, CIT GAP Funds (read here), New Dominion Angels, and private investors.
The company intends to use the funds to continue proof of concept trials while expanding marketing and engineering efforts.
Led by CEO Donald E. Foss, Blue Triangle Technologies offers a SaaS-based predictive analytics platform that combines application monitoring, business intelligence and web analytics. It allows online retailers to identify existing revenue “leakage” on their web sites and to understand how to optimize web pages to maximize revenue. BTT gathers data from visitors, analyzes page speeds and cart abandonment rates, which help produce recommendations for each web page.
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FinSMEs
16/12/2014