Snaapiq, a Washington D.C.-based platform for brands to creatively engage consumers through visual contests and track ROI in real-time, raised $180k in seed funding.
Backers included several angel investors.
Led by Jacob Perler, co-founder and chief executive officer, and Ryo Hang, Snaapiq offer a tool for brands to creatively engage consumers through visual contests. The iPhone and Android apps allow consumers to earn Snaapcoins and gain rewards for various in-app actions through a gamified contest experience. Prizes range from Amazon, Target and Starbucks gift cards, to client provided products and services, and more.
Brands can access to real-time contest analytics, behavioral engagement trends, photo management and filtering, photo licensing, and rewards distribution.
Since beta launching in April, the company works with dozens brands including SoccerPro.com, Alex and Ani and Mommies 24/7 as well as top athletic programs from major universities. It has 25,000 users, over 100,000 photos uploaded and an average of 2,500 engagements daily.
FinSMEs
14/11/2014