MediaRadar, a NYC-based provider of an automated platform that delivers competitive intelligence for digital and magazine advertising sales executives, raised $6.7m in funding.
Backers included Bain Capital, Mousse Partners and David Frankel of Founder Collective.
Founded in 2006 by CEO Todd Krizleman and CTO Jesse Keller, MediaRadar provides detailed analysis on brands to digital and magazine advertising sales executives.
With its cloud-based (SaaS) platform, ad sales execs for magazines and large digital publishers can see a comprehensive view of marketers’ spending patterns, including who is increasing spending, where and when spending is occurring, and view campaign creative for over 2 million advertised brands. The platform can determine who the best advertising prospects are for individual sales representatives based on the individual’s target accounts, assigned categories, and the prospect’s advertising activity.
MediaRadar, which has raised a total of $20m to date, has more than 300 employees, and over 1,000 clients in the U.S. and internationally.