Ditto, a San Francisco, CA-based e-commerce startup for eyewear, launched today with $5.0m in additional funding.
Backers included August Capital and strategic partner National Vision. An earlier seed round led by August Capital (read here) brings the total funding raised to $8m.
The company intends to use the funds to invest in its technology and grow its team to help scale its business.
Co-founded by Kate Doerksen, Sergey Surkov and Dmitry Kornilov, Ditto.com is a platform that allows customers to record a short video of their face from their smartphone or webcam to create a 3D virtual self, or “DITTO”. Users can virtually try-on designer prescription glasses and designer sunglasses in 180-degree views to see how a particular style looks and fits their face before they make a purchase. The site offers a collection of designer frames from Persol, Ray-Ban, Oakley, Illesteva, Paul Smith, and others, prescription lenses (with free shipping and returns).
The company, which has been issued two patents thus far, also announced a partnership with National Vision, Inc., the fourth largest optical retailer in the United States and operator of America’s Best, Eyeglass World and Vision Center inside select Walmart stores. The startup will be licensing its patented virtual try-on technology and experimenting with in-store kiosks at America’s Best locations.