TagCommander, a Paris, France-based provider of a platform for tag marketing systems, received a €6.5m Series B funding.
The round was led by Hi Inov-Dentressangle Initiatives, with participation from XAnge Private Equity and Bpifrance Digital Ambition Fund.
The company intends to use the funds to further accelerate its commercial expansion throughout Europe and open subsidiaries in the United Kingdom, Germany, Spain and Italy soon.
Led by Michael Froment, Founder and CEO, TagCommander offers a cloud-based platform for marketing teams to unify and manage all digital marketing vendor tags inserted in their website pages and mobile apps and leverage the visitor insight collected to get their various point marketing solutions to market more effectively.
Founded in 2010, the company has over 250 enterprise and e-commerce customers in sixteen countries including Axa, Cdiscount, Air France-KLM, PMU, Europcar, Groupalia, Yoox, Intimissimi, and the Canadian Yellow Pages.