Stellar Loyalty, a Foster City, CA and Manila, Philippines-based applications provider that delivers cloud-based, big data customer loyalty solutions, completed a $5m Series A funding round.
The round was led by InterWest Partners.
The company intends to use the funds to expand sales efforts.
Co-founded in 2014 by Kevin Nix and Peter Lim, Stellar Loyalty aims to bring value to every consumer experience by enabling brands to recognize, engage and reward their loyal customers across the network of digital, physical and human interactions. It applies advanced analytics to the large amount of structured and unstructured data to gain a view of the customer, bases engagement strategies on the analysis of customers’ recent behaviors and past experiences, as well as the signals from their mobile and social media data and creates experiences in which all interactions are tailored to a customer’s decision journey stage.