Smartzer, a London, UK-based shoppable video startup, raised $400k in funding.
Backers included serial entrepreneur Jamie True.
The funding was partially used to launch the product, in partnership with The British Fashion Council, at Vodafone London Fashion Weekend in September 2014.
Founded by Karoline Gross in December 2012, Smartzer allows users to click on items within a streaming video to see further information and make purchases. The company has partnered with high-street fashion brand Whistles to make their Spring / Summer ‘15 Collection interactive.