The amount of the transaction was not disclosed.
Led by founder and CEO Rohini Srihari, who will be joining SmartFocus as Chief Scientist, Content Savvy offers a cloud-based content enrichment and analytics platform – in multiple languages, across multiple industries, to help organizations leverage their own data and external sources such as social media, news, and industry publications for real-time customer engagement.
It was a portfolio company of Crestlight Investment.
Led by CEO Rob Mullen, SmartFocus provides an Internet of Things solution for brands, which includes:
– beacon technology that knows when a customer visits a physical store;
– real-time predictive recommendations generated at the precise moment they open an email; and
– insights that use smart analysis of Big Data to generate a personal experience.
It is used by global brands such as French Connection, Speedo and Mercedes-Benz.