Segmint, an Akron, OH-based a marketing technology provider, raised $9m in funding.
The backer was an unnamed global financial tech firm.
The company intends to use the funds to expand adoption for the technology in the financial services sector and in new verticals, accelerate enhancements to existing products and new product releases, and increase its employee base.
Led by Rob Heiser, President and CEO, Segmint provides a platform that securely activates enterprise data to deliver personalized engagements attributed across all channels, mobile, web, and more, while adhering to strict privacy and security standards. Its proprietary analytics give clients a snapshot of each individual to deliver personalized messages based on interests and intent.
FinSMEs
28/10/2014