Indicative, a New York City-based web and mobile analytics platform, raised $2m in seed funding.
Backers included Acadia Woods Ventures and Bertelsmann Digital Media Investments.
The company intends to use the funds to expand operations.
Led by CEO Jeremy Levy, Indicative provides a SaaS platform that allows businesses to analyze data from websites and apps in order to optimize their marketing spend and product development. Primary use cases include extending customer lifetime value, optimizing customer engagement and retention, measuring and tracking return on investment, identifying high value customer segments, solving customer drop-off, and monitoring key performance indicators.