Geofeedia, a Chicago, IL-based provider of a social media monitoring platform, closed a $3.5M Series A financing round.
The round was led by Hyde Park Venture Partners with participation from Blue Vista Ventures, Glade Brook Capital and angel investors Tim Kopp (former CMO of ExactTarget), David Gupta (founder and CEO of SDI Enterprises) and Gene Delaney (former president at Motorola), all of whom will be joining Geofeedia’s board of advisors.
The company intends to use the funds to expand its team, to further accelerate revenue growth and to invest in continued development of its platform.
Founded in 2011 by CEO Phil Harris, Mike Mulroy and Scott Mitchell, Geofeedia provides a patented SaaS software platform that enables organizations to filter and analyze geo-tagged social media content in real-time across multiple sources in any global location. Users search for a city, address or location name, draw a virtual perimeter around their specific area of interest, and access geo-tagged social media content from within those boundaries from Twitter, Facebook, Instagram, YouTube, Flickr, and Picasa. From there, users visualize, organize and analyze the geo-tagged social data using five different views, filter and search by keywords, usernames and date ranges, and store or export the data for additional data mining.
The subscription-based service is used by more than 300 brands and organizations, including McDonald’s and Dell, AP, BBC and CNN, the Los Angeles County Sheriff’s Department.