Brickstream, an Atlanta, GA-based provider of an in-store analytics platform, acquired location analytics company NOMi.
The amount of the deal was not disclosed.
The acquisition aims to integrate the two platforms and provide a complete view of the customer journey across both digital and in-store channels by measuring, analyzing and optimizing every aspect of his/her experience.
Led by Marc Ferrentino, co-founder and CEO, NOMi provides brick and mortar businesses with a marketing platform to quantify the number of visitors each marketing campaign generates, determine how stores convert browsers into buyers, and diagnose operational bottlenecks before they impact the bottom line.
It is backed by Accel Partners, First Round Capital, Greycroft Partners and Forerunner Ventures (read here).
FinSMEs
30/10/2014