BloomNation.com, a Santa Monica, CA-based online marketplace for hand-crafted, locally delivered flowers, raised $5.55m to close its Series A financing.
Backers included Ronny Conway, Andreessen Horowitz, Spark Capital, Chicago Ventures and Mucker Capital.
The company intends to use the funds to continue building its curated network of florists in the country, introducing a wedding/event service and launching a mobile app.
Founded by CEO Farbod Shoraka, Gregg Weisstein and David Daneshgar, BloomNation.com is an online marketplace that allows consumers to discover and purchase hand-crafted floral designs from over 3,000 artisanal florists nationwide. Consumers can shop over 45,000 designs, comparing real photos, prices and reviews in one search, without service fees. They also receive “BloomSnaps”, which are photos of the arrangement before it’s delivered.
Florists access to a suite of business tools such as web-builders, point of sale systems, customer management and email marketing.
Launched out of the MuckerLab accelerator earlier this year, the company previously received $1.65m in seed funding from Andreessen Horowitz, Spark Capital, CrunchFund and Chicago Ventures.