Attentive.ly, an Atlanta, Georgia-based provider of a social marketing automation platform, raised $750k in funding.
Backers included existing investors New Media Ventures and Atlanta Tech Angels.
Founded by CEO Roz Lemieux, Cheryl Contee (who previously founded Fission Strategy) and CTO Cindy Mottershead, Attentive.ly provides a SaaS platform that allows companies to monitor the digital behaviors and conversations of their customers across the social Web, enabling hyper-personal and immediate delivery of time-sensitive marketing messages. The solution integrates with a variety of popular CRMs and ESPs, like Eloqua, Mailchimp, ActiveCampaign and Blackbaud Luminate.
The company, which has raised $2m since 2012, also publicly launched its new Facebook ad-targeting feature that will enable more personalized marketing communications through real-time access to social media touch-points.
Customers include nonprofits, e-commerce firms, publications, PR & marketing agencies, while referral partners are Hill+Knowlton and Burson-Marsteller, who provide the service to a Fortune 500 clients.
FinSMEs
21/10/2014