TheTake, a New York, NY-based startup that allows consumers to identify and purchase products featured in movies, raised a $2m seed funding.
The round was led by Halic, LLC, with participation from Demarest Films, Archer Gray, and former NBC Entertainment Co-Chairman and current Electus Chairman Ben Silverman.
The company intends to use the funds to expand its database of movies, refine its shoppable video API and market the upcoming launch of its mobile application.
Led by Tyler Cooper, CEO and Founder, and Jared Browarnik, CTO, TheTake operates a website that combines a Pinterest-like layout with proprietary shoppable video technology to give movie fans access to the products and locations from the films they love. Its web application allows users to browse by movie, actor, and product category and links them to its retail partners where the exact product can be purchased. It also offers suggestions for comparable products at different price points.
The company plans to launch a mobile application, which will use automatic content recognition (ACR) to identify a film within seconds, then display the specific scene of interest on a user’s device.
From there, users can tap to identify and shop all of the products in the scene.