REWE Digital Acquires commercetools

REWE Digital, a company of REWE Group, acquired commercetools, a Munich, Germany-based e-commerce software provider, for an undiscosed sum.

Founded in 2006 by Denis Werner, René Welches and Dirk Hörig (CEO), commercetools offers a platform, called SPHERE.IO, for all required commercial functions as API (Application Programming Interface) and thus enables multi-channel e-commerce (OmniChannel).
Customers such as Red Bull, Brita or Koffer24 of its online technologies.

Following the acquisition, the team of 40 will remain unchanged and the co-founders of the company, Dirk Hörig and Denis Werner, will continue as CEOs. Investors, including BayBG Bayerische Beteiligungsgesellschaft, the High-Tech Gründerfonds (High-Tech Start-up Fund), Bayern Kapital, Astutia Ventures, the family offices Wecken & Cie. as well as Motion Capital, exited the company.



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