NeoReach, a Palo Alto, CA-based influencer marketing platform, raised $1.5m in seed funding.
The round was led by Michael Baum’s Founder.org with participation from Matt Mochary, Ashmeet Sidana, Greg Slyngstad, Bill Veghte, Laurent Asscher, George Arabian, Pradeep Singh and Munir Ali.
The company intends to use the funds to scale operations and grow the development team. The team is working on an iPhone app, launching an influencer-in-residence program, increasing data analytics, and scaling up their influencer base.
Led by CEO Jesse Leimgruber, P.J. Leimgruber and Misha Talavera, NeoReach rewards users for sharing brands and products by leveraging a targeted matching algorithm and allowing the influencer/blogger to choose the products to endorse.
The company graduated from The Alchemist Accelerator, an enterprise-focused accelerator ran by Stanford Professor, Ravi Belani. Additionally, they are part of Founder.org’s program.