Hootsuite Acquires Brightkit

hootsuiteHootsuite, the Vancouver, Canada-based provider of a social relationship platform, acquired Brightkit, a solution for creating customized social marketing campaigns.

Based on the Brightkit solution, which has been used by over 100 customers including Kentucky Derby, Dwell, Cassidy Turley and American Media.Today, Hootsuite has launched Hootsuite Campaigns, which provides digital marketers with more than 13 types of different social contests, sweepstakes and galleries to attract followers and drive leads.

Led by Ryan Holmes, Hootsuite is a social media relationship platform to manage social media programs across multiple social networks such as Twitter, Facebook, LinkedIn and Google+ Pages.  It is used by over 10 million users in 175+ countries.

The company has over 600 employees globally.

Commenting on the acquisition, Ryan Holmes, Hootsuite CEO, said “Our teams are focused on rolling out a number of new product offerings, have plans to open operations in Latin-America and will hire an additional 100+ roles by the end of 2014“.



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