Fuel (formerly known as Grantoo), a San Francisco and Vancouver, Canada-based platform for creating engaging connected experiences on mobile games, raised $3.5m in financing.
Backers included Middle East Venture Partners and Rising Tide Fund.
The company intends to use the funds to expand adoption of its platform.
Led by Mikhael Naayem, Founder, Shrikant Latkar, Chief Revenue Officer , Jeremy Nusser, Senior VP of Business Development, and Mike Upton, Executive Producer, Fuel enables publishers to create competition among game players by offering a way to launch multiplayer challenges and host live events/tournaments that drive user engagement, retention, and monetization.
The platform includes the PropellerSDK that allows developers to customize and deliver a seamless game experience.
It is used by several large publishers like Miniclip, Spry Fox, and Huuuge Games.