FiveStars, a San Francisco, CA-based customer loyalty startup, raised $26m in Series B funding.
The round was led by Menlo Ventures with participation from existing investors Lightspeed Venture Partners, DCM, and Rogers Communications.
The company, which has raised $45m to date, intends to use the funds to expand its team (read here) and add new features to its platform.
Led by Victor Ho and Matt Doka, FiveStars provides a customer loyalty and marketing automation platform for local businesses which leverages predictive analytics to reach customers at the right time.
Launched out of Y-Combinator three years ago, the company now drives two million customer visits per month across its network of over five thousand businesses.
FinSMEs
25/09/2014