DynAdmic, a Mougins, France-based video technology startup and ad platform, raised $3m in Series A funding.
Backers included XAnge Private Equity.
The company intends to use the funds to roll out in North and South America and consolidate its market position in Europe.
Founded in 2012 by Stephane Bonjean and Bruno Champion, DynAdmic leverages an advertising technology solution based on video content recognition to allow clients identify viewers’ interests to serve the right ad to the right person. The company’s targeting platform runs advertisers’ content only on videos most relevant to their brand.
DynAdmic, which has offices in France, Brazil and the US, employs 30 people serving Fortune 500 companies in Banking & Insurance, Beauty & Wellness, Food and Automotive industries. Brands include BMW, RedBull or Peugeot already use this technology.