ChannelEyes, a Troy, N.Y.-based mobile channel acceleration platform for vendors, raised a funding of undisclosed amount.
Backers included venture capital firms Bowery Capital and Illuminate Ventures and existing investors and angels.
The company intends to use the funds to develop and scale sales and development teams in the NY Capital Region.
Co-founded in 2011 by CEO Bob Godgart, Jay McBain, David Geoghegan, and Shari Godgart, ChannelEyes has built a mobile channel acceleration platform for vendors to connect with their indirect partners by driving engagement and sales enablement of agents, dealers, resellers, and extended sales teams.
The platform features communication, messaging, sales & service tools, gamification, social syndication, and pitch tracking to gather real-time feedback “check-ins” from extended sales teams on product campaigns and programs.
Clients include global companies such as HP, Verizon, CA Technologies, and Palo Alto Networks.