BrandMaker, a Karlsruhe, Germany-based provider of marketing resource management solutions, raised over $30m in funding.
Backers included Pinova Capital and a fund run by L-Bank.
The company intends to use the funds to further expand operations, technology capabilities and marketing in Europe and the United States.
Led by Mirko Holzer, CEO and co-founder, BrandMaker is a provider of Marketing Resource Management (MRM) systems for companies to organize and monitor their marketing campaigns, maintain their brand presence, and prepare and adapt relevant marketing content. The platform includes modules for brand management, marketing planning, campaign control, digital asset management, the automation of advertising material production, and advertising logistics, as well as for advertising performance evaluation and local area marketing.
Clients include Audi, Bayer, Butlers, Carl Zeiss, Ernst & Young, Hewlett Packard, Humana, Kyocera, Maybank, MetLife, Michelin, Pandora, Roche, UBS, and Volkswagen.
The company, which employs more than 185 people, has a a U.S. subsidiary, BrandMaker, Inc., headed by Bill McInerny and David Ryan, and based in Atlanta.