A/B Tasty, a Paris, France-based A/B testing and website optimization solution for data-driven marketers, raised €1.1m in funding.
Backers included Kima Ventures and XAnge.
The company intends to use the funds to hire new people and expand adoption of its platform in Germany, UK, Italy and Spain.
Launched in 2011 by Alix de Sagazan and Rémi Aubert, A/B Tasty provides data-driven marketers with an A/B testing and website optimization platform to test websites, without IT involvement and increase conversion rate.
The company currently has a team of 27 and serves more than 240 clients including Cdiscount, Boulanger, Pierre & Vacances, But, Bouygues Télécom, and France Télévisions.