Weddington Way, a San Francisco, CA-based collaborative shopping site for weddings, closed a $9M Series A financing round.
The round was led by Javelin Venture Partners with participation from existing investors Battery Ventures, Felicis Ventures and Trinity Ventures. Strategic investors include Bonobos Founder/CEO Andy Dunn, Nixon’s Founder/Executive Chairman Andy Laats, Lululemon Athletica Board Member RoAnn Costin and former Gap CEO Bob Fisher.
The company, which has raised $11.5m, intends to use the funds to grow the team, enhance the collaborative commerce experience across devices and drive customer growth and brand development.
Led by Ilana Stern, Founder and CEO, Weddington Way offers a collaborative and personalized platform for online shopping. The site recreates an interactive online shopping space for brides to find everything they need to plan their wedding style, with the help of their bridal party and other family members. It shipped over 25,000 dresses to customers in 2013 and already exceeded that number in the first half of 2014.