Two Tap, a San Francisco, CA-based provider of an automated checkout solution that allows consumers to buy products from retailers on any mobile app or website, raised $2.7m in seed funding.
Backers included Khosla Ventures, Green Visor Capital, Initialized Capital, SV Angel, Digital Garage, Transmedia Capital, former CEO of Visa Joseph Saunders, co-founder of Reddit Alexis Ohanian, and co-founder of Posterous Gary Tan.
The company plans to use the funds for product development, marketing and recruiting.
Founded in 2012 by Radu Spineanu and Razvan Roman, Two Tap is a universal shopping cart that allows visitors to automatically buy any product from any retailer on any device, app or website. The company allows publishers and retailers to increase sales conversions for mobile and traditional online purchases across products.
Its API does not require any technical integration from retailers, provides real-time access to data of every product across their entire inventory and allows developers and publishers to sell any retailer’s item.
Two Tap powers checkouts across the most vertical retail markets available today, including fashion, beverage, gaming, home improvement and décor, electronics, sports equipment and apparel, health, nutrition, etc.