Smarter Remarketer, an Indianapolis, IN-based provider of customer intelligence for multi-channel retailers, secured $7m in venture debt financing from City National Bank.
The company will use this financing, which came after a $7m venture funding round from Battery Ventures earlier this year, to provide additional capital for expanding its sales and marketing activities.
Led by Howard Bates, CEO, Smarter Remarketer provides a customer-centric behavioral automation platform which enables retailers to create precisely targeted segments of visitors and customers. The company’s Big Data technology allows retailers to send intelligence-driven, triggered communication to visitors through multiple channels in order to reengage and drive sales.
Customers include retail brands such as Eddie Bauer, Finish Line and eBags, among others.
FinSMEs
26/08/2014