Rapt Media, a Boulder, CO-based platform to create interactive videos, closed $3.1m venture financing.
The round was led by Boulder Ventures Ltd.
The company, which has now raised $7.5m in total funding, intends to use the funds to build out a presence in New York and Los Angeles.
Led by CEO and Co-Founder Erika Trautman and VP of Product Caleb Hanson, Rapt Media provides a suite of browser-based solutions and a team of digital media experts to create engaging, interactive video experiences.
The company has just launched its integration with marketing automation system Eloqua to allow enterprise-level customers to collect information about leads. This lets companies monitor how people are traveling through interactive videos the same way they monitor how people travel through their website.
FinSMEs
06/08/2014