Poppin, a NYC-based office products company, has raised $17m in Series C financing.
Backers included Fifth Third Capital Holdings, the venture investment arm of Fifth Third Financial Corporation, West Capital Advisors, and existing investors Shasta Ventures, First Round Capital, and Burch Creative Capital.
The company intends to use the funds for technology development to further advance its online customer experience.
Founded by Chris Burch and led by CEO Randy Nicolau, Poppin offers a collection of chic and affordable office products via an engaging customer experience. Over the past two years, the company has scaled its direct-to-consumer business while building a list of over 4,000 corporate clients including LinkedIn, Rent the Runway, Squarespace, Warby Parker, and NFL Network.
It also operates a national wholesale program, which includes top-tier retail partnerships with The Container Store, Crate & Barrel, Staples, Urban Outfitters, and over 90 college bookstores. Its products would be available in over 1,400 retail locations in time for the Back-to-School shopping season.