Flybits Inc., a Toronto, Canada-based startup that creates a context-aware experience development platform for mobile environments, closed a $3.75m Series A financing.
The company, which has raised a total of $4.05m to date, intends to use the funds to advance product development and international growth in the United States and Europe.
Spun off from Ryerson University in 2012, Flybits Flybits develops tools that allow users to create predictive and context-aware computing environments for mobile, wearable and connected devices. It leverages the growth of data, augments it with sensing capabilities and enables its users to create and customize a contextual experience for their interest (smarter cities, connected stadiums, smart corporate campuses, shopping malls, conference venues and fashion shows). The company, which also concurrently incubated its technology at the Ryerson Digital Media Zone in Toronto and Vodafone Xone in Redwood City, California, has smaller offices in London and New York.