Brandnew, a Berlin, Germany-based digital ad campaign company, raised $1.9m in funding.
Backers included Berlin Ventures, PubliGroupe, and Lukas Kirche, which provided €800k in total. The City of Berlin provided a $1.1m grant.
The company intends to use the funds for technology development, marketing and sales efforts.
Founded in 2013 by Francis Trapp, CEO, and Łukasz Łażewski, CTO, Brandnew leverages its platform to find and recruit influencers on Instagram and Pinterest to conduct native advertising campaigns on social platforms.
The company, which currently employs 14 people, serves brands like Coca-Cola, Adidas, Ford, L’Oreal, Uber, etc.