Adello, a Swiss mobile advertising startup, closed $2m in Series A funding.
Backers included Swisscom Ventures and Adello management.
The capital will be used to expand into Asia and the U.S.
Adello is a mobile media company using proprietary programmatic media-buying platform which leverages machine learning to mimic how advertisers make their decisions updating targeting strategies 100,000 times a second with 50,000 variables.
Customers include top brands, agencies, and mobile exchanges like Group M, L’Oreal, Sony, BMW, Warner Bros, and Smaato.
The company has offices in Europe, Asia, and North America.