This investment, of undisclosed amount, builds on the company’s recent $50m financing round led by New Enterprise Associates (NEA), with participation from Split Rock Partners, and existing investors North Bridge Venture Partners, Sigma Partners, Investor Growth Capital, and Tenaya Capital (read here).
Amazon.com’s investment will help Acquia accelerate development of its solutions for personalization, commerce, and big data marketing on its open cloud platform for Drupal.
Led by CEO Tom Erickson, Acquia leverages Amazon Web Services (AWS) for enterprise-ready cloud infrastructure. In the past year, the company has introduced new products to enable enterprises to unify content, community and commerce, including:
Acquia Lift for testing and personalization,
Acquia Cloud Site Factory for managing hundreds of sites, and
Acquia Campaign Cloud for digital agencies to deliver personalized digital marketing campaigns.
It also acquired TruCentric, adding real-time customer profiling and user engagement to its product portfolio.