Voyat, a NYC and Barcelona, Spain-based CRM platform for hotels, raised $1.8m in seed funding.
Backers included Metamorphic Ventures, Eniac Ventures, BoxGroup as well as various strategic angel investors, including Brett Crosby, co-founder of Google Analytics.
Founded in 2012 by Benjamin Habbel and Bob Lund, Voyat provides a smart customer relationship management (CRM) platform customized for hotels. Its first two products from the platform are V-CRM and V-Direct:
– V-CRM collects data via WiFi Integration and enables social authentication, manages data profiles, redirects to the hotels’ individual landing page and gives the ability to analyze each audience (traffic of how many guests are at each property, guest demographics and behavior of what they are interested in, insights into what guests are buying and key trends across each property to see what is changing over time) and allows hotels to identify the most loyal and valuable guest.
– V-Direct allows hotel staff to offer custom services, discounts or offers that meet the guests loyalty level and individual preferences to increase direct bookings.
The platform and products can be integrated into every hotel’s website, on-property Wifi, concierge applications or existing/legacy data storage systems. As guests sign onto the hotel’s Wifi or website using a social network profile such as Facebook, LinkedIn, Twitter, Google+ or even email, Voyat automatically creates a smart interactive profile for guests that consists of a wide variety of metrics.