Global travel platform TripAdvisor (NASDAQ: TRIP) is to acquire Viator, a resource for researching and booking destination activities around the world.
The price for the transaction is approximately $200m, subject to adjustment.
Founded in 1995 and led by Ms. Barrie Seidenberg, CEO and president, Viator works with local operators to provide travelers with access to tours and activities in popular destinations worldwide. It features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travelers. Bookable in 10 languages and in 10 currencies, travelers can book online in advance, and in destination via the Viator Tours & Activities App. In addition to its consumer-direct business, the company also provides local experiences to more than 3,000 affiliate partners, including airlines, hotels and travel agencies.
Viator has more than 250 employees in headquarters in San Francisco and offices in Las Vegas, London and Sydney.
According to Stephen Kaufer, TripAdvisor president and CEO, “Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business“.
The acquisition is expected to close during the third quarter of 2014. Upon closing, the company will be the fourth acquisition in 2014, following lafourchette, Tripbod, and Vacation Home Rentals.
FinSMEs
28/07/2014