SmartZip Analytics, Inc., a Pleasanton, CA-based provides of a predictive marketing technology, secured $12m in Series B financing.
The round was led by Crest Capital Ventures, with participation from existing investors Claremont Creek Ventures and Intel Capital.
The company intends to use the funds to accelerate product development and expand sales and marketing efforts.
Led by Avi Gupta, president and CEO, SmartZip provides a SaaS-based analytics-powered marketing automation solution for businesses to identify best seller prospects and connect with such prospects through precisely targeted marketing campaigns across digital, social and traditional channels.
It has already traction in the real estate industry and has plans to expand to other industries.
The company has been accepted into the 2014 class of REach™, NAR’s technology accelerator program.
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