Singular, a San Francisco, CA-based provider of a SaaS mobile marketing platform, closed a $5m seed funding.
General Catalyst Partners made the investment. In conjunction with the rond, Neil Sequeira, managing director of General Catalyst Partners, will join Singular’s board of directors.
The company intends to use the funds to accelerate product development and hiring.
Led by Gadi Elishavov, co-founder and chief executive officer, Singular offers a new SaaS-based platform that enables marketers to unify, analyze and optimize their entire mobile marketing operations through a single dashboard providing analytics, workflow automation and predictive optimization tools. It processes and cross-references marketing data from such disparate sources as ad networks, ad trackers, BI solutions, demand-side platforms, direct publishers, app stores, etc.
Integrated with over a 100 different ad partners. Singular is already being used by more than 20 customers, including Kabam, GREE, Storm8, Hotel Tonight, Big Fish Games, Perfect World and Grand Cru.
The company has an R&D office in Tel Aviv.