According to a regulatory filing, the amount of the deal is about $350m in Salesforce.com stock and $40m to cover the expected cash on hand on August 1, 2014.
For salesforce.com, the acquisition will extend the value of its CRM apps and platform with a new level of intelligence across sales, service, and marketing. Following the transaction, RelateIQ will continue to deliver the product.
Co-founded by Steve Loughlin, CEO, and Adam Evans, CTO, the company provides a solution for professionals to build better relationships and make fact-based decisions. It automatically logs relevant activity from email accounts, calendars, social networks, and mobile phone calls, creating a source of information that users can share with the team.
RelateIQ is backed by Redpoint Ventures, Kleiner Perkins Caufield & Byers, Accel Partners and Formation 8.