Neon Labs, a San Francisco, CA-based image selection platform for monetizing digital content, raised $4.1m in Series A funding.
The round was led by Mohr Davidow Ventures with participation from existing investors True Ventures and Steve Blank.
The company intends to use the funds to scale operations and accelerate its partnership with online video platform provider Brightcove.
Led by CEO Sophie Lebrecht, Ph.D., and Michael J. Tarr, current head of Carnegie Mellon University’s Department of Psychology, Neon provides online news, sports, entertainment media publishers, advertisers and marketers with Neon for Video, a real time optimization tool for optimizing video thumbnail for customers, which promises to increase video views by 5-30+ percent on average.
The company has just partnered with IGN Entertainment to maximize current video viewership of 48.7 million unique visitors per month.