The amount of the deal was not disclosed but is known that Digital Magics acquired a 10% stake in Mimesi. It can opt to increase its stake to 20%.
The company intends to use the funds to expand its market position as a platform to monitor and analyze media and to focus on Media Intelligence.
A part of DBInformation Group, Mimesi provides a Media Intelligence platform that offers solutions based on press, TV, web and social research. It offers in-depth analysis on markets and competitors, solutions to monitor products and positioning, and tools to exploit the opportunities offered by social networks.
In 2012, it launched Mimesi360 – an integrated platform that allows to monitor 75.000 press sources including press, web sites, social networks and blogs.
In 2013, it had a turnover of €3m.