Fanmode, a London, UK-based a real-time fan engagement startup, raised $2.4m in seed funding.
The round was led by Swedish and South African angel investors.
The company intends to use the funds to continue to develop its platform.
Led by Neven Murugan, CEO and Founder, and Christian Jochnick, co-founder and commercial director, Fanmode provides a gesture based app, wearable devices and a custom platform that allow fans to share their emotions during the game with fellow fans around the world, creating graphical representation of sentiment data that can be integrated onto stadium screens, broadcast and online.
The platform is currently in beta and a full launch is planned later this year.