Button, a NYC-based startup designed to create an acquisition and engagement toolset for on-demand companies to acquire and keep customers, closed a $2.25m seed funding.
The round was led by Atlas Venture with participation from DCM, Greycroft Partners, Mesa+, and Gary Vaynerchuk‘s VaynerRSE along with angel investors Tim Kendall, Head of Product at Pinterest and formerly Head of Monetization at Facebook, Ray Rothrock, former Partner at Venrock, Scott Kurnit, Founder of About.com, and Gary Fritz, Former President of Expedia Partner Services Group.
Led by co-founder and CEO Michael Jaconi, Button is creating an acquisition, activation, and engagement platform that aims to allow on demand businesses to move from early adopters to a mass market scale and realization by creating more loyal customers and quicker acquisition cycles.
In addition to retention technology, the company will also provide a traffic generation platform to help mobile apps acquire new, highly qualified users via a cross-app promotional model.
Button has launched in private beta.