White Ops, a NYC-based developer of an online fraud detection platform, secured $7m in funding.
Backers included new investors Paladin Capital Group and Grotech Ventures. In conjunction with the funding, Philip Eliot from Paladin and Steve Fredrick from Grotech joined White Ops’ Board of Directors.
The company intends to use the funds to further develop its platform.
Founded by CEO Michael Tiffany, Chief Scientist Dan Kaminsky, CTO Tamer Hassan and General Counsel Ash Kalb, White Ops provides advertisers and enterprise businesses with a systematic platform for the detection of and systematic defense against bot and malware fraud. Its technology differentiates between bot and human interaction in online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems, etc., allowing clients to remove and prevent fraudulent traffic and activity.
The company is hiring.