Vizury, a Bangalore, India-based digital CRM firm, raised $16m in Series C financing.
The round was led by Intel Capital with participation from Ascent Capital and existing investors Nokia Growth Partners and Inventus Capital Partners.
The company, which has now raised $27m, intends to use the funds for product innovation on its mobile and cross-channel propositions and to scale operations in existing markets, especially in China, Japan, LATAM, Middle East and Korea.
Led by Chetan Kulkarni, co-founder and CEO, Vizury provides a mobile advertising retargeting product, MobiConvert, which includes mobile web and app retargeting on both iOS and Android devices and conversion features like app deep linking and click-to-call. The suite leverages a big data platform which processes over 30 terabytes of data daily, including purchase intent data of nearly 500 million users and tens of billion dollars of retail transaction data.
The company, which also has offices in Beijing, Sydney, Sao Paulo, Singapore, Taiwan, Dubai, Seoul and Tokyo, works with over 500 clients across industries such as travel, ecommerce, healthcare, automobile, financial services and classifieds.