Pixability, a Boston, MA-based YouTube marketing software provider, raised $4m in funding, completing a total Series B round of $8.1m.
The round, which was led by Point Judith Capital with participation from Quad/Graphics (NYSE: QUAD) and Progress Ventures. In conjunction with the funding, David Martirano, co-founder and general partner of Point Judith Capital, joined Pixability’s board of directors.
The company intends to use the funds to further expand its technology for management and ad targeting, increase the build-out of its repository of YouTube data around brands and industries, grow sales, partnerships, and business development efforts around YouTube for brands and agencies in domestic and international markets.
Led by Bettina Hein, Founder and CEO, Pixability provides patent-pending software that measures audiences on YouTube and allows brands and their agencies to manage YouTube channels and advertising campaigns all within a single dashboard.
The company has offices in New York and Los Angeles.