crealytics, a Passau, Germany-based PPC advertising technology company, raised a mid-7-digit million amount in new financing.
Backers include Alstin – Alternative Strategic Investment as new lead investor and existing investors LBBW Venture Capital, High-Tech Gründerfonds, Mountain Internet, Bayern Kapital and the BayBG Bayerische Beteiligungsgesellschaft.
The company intends to use the funds for further international expansion and development of its semantic PPC technology.
Led by CEO Andreas Reiffen, crealytics provides a semantic PPC advertising technology platform – camato – which simplifies time-intensive aspects of the Google AdWords tasks. The software automatically generates relevant ad copies, manages the bids in keyword auctions and delivers increases in performance. It is used by online retailers in more than 15 countries.
The company has 100 employees in the offices in London, Berlin and Passau.